About Us

About Ethical Frenchie
Embark DNA Tested 1-Year Health Guarantee AKC Registered Hand-Delivered Nationwide
James with the French Bulldog moms at Ethical Frenchie

It Started with Vilma

When my wife wanted a dog — through little hints here and there — I picked up on it pretty quickly. So I started searching. And within about an hour I was completely overwhelmed. Every site was either an "Add Your Dog to Cart" checkout page, a Craigslist post that felt like a scam, or something in between.

I spent hours weeding through the noise until I finally found our pup, Vilma. She changed everything for us.

Three or four years later, Vilma was pregnant. We asked family, we asked friends — and when we still had puppies to place, I went back to the internet to figure out where people even advertise puppies. Turns out that side of it was even worse. Glorified classifieds pages. No transparency. No relationship.

"There has to be an easier, trusted, seamless process for this."

That thought became Ethical Frenchie.

James Harrison
James Harrison
Founder, Ethical Frenchie · Est. 2017
The Difference

What We Actually Do Differently

Every single person gets the experience I wished I'd had as a buyer.

Renee meeting Ethical Frenchie families at a customer meetup

As we started placing more puppies with more families, one thing became non-negotiable: transparency. That means a white-glove process — photos and videos of your puppy as they grow, a real relationship with the people raising them, and zero anxiety from start to finish.

We don't do shopping carts. We do FaceTime calls so you can meet your puppy and the person behind it. We hand-deliver every dog ourselves — the person you talk to is the person who shows up at your door. And we stay in touch long after. Ask any of our families.

FaceTime Before You Commit

Meet your puppy and us on a live video call. No deposits until you're sure — and we're sure you're the right fit.

Hand-Delivered to Your Door

Every puppy travels in-cabin with our team. No cargo. No middlemen. The person you spoke with is the person handing you the leash.

Lifetime Support

Diet questions at 2 AM? Training issues at month three? We're a text away. That's not a marketing line — it's how we operate.

Embark DNA Reports Shared

Every breeding parent tested for 250+ genetic conditions. You get the full report before your puppy comes home — no hidden surprises.

200+ Puppies Placed
2017 Year Founded
4.8 Google Rating
50 States Served
Behind the Scenes

Life at Ethical Frenchie

James with the French Bulldog moms
Renee at a customer meetup
Walking the pups in NYC
Our French Bulldogs
The Process

How It Works

1
Apply Online

Fill out a short application so we can learn about your home, lifestyle, and what you're looking for.

2
Meet Us on FaceTime

We'll introduce you to available puppies on a live video call. No pressure, no deposits until you're sure.

3
Welcome Home

We hand-deliver your puppy in-cabin, with full health records, DNA reports, and lifetime support.

Health Standards

The Testing Behind Every Puppy

Health isn't a checkbox — it's the foundation of everything we do.

Embark DNA Testing

Every breeding parent is tested for 250+ conditions — CMR1, DM, HUU, JHC. Full reports shared with every buyer.

1-Year Written Guarantee

Covers genetic and congenital conditions. A written guarantee you can hold us to — not a verbal promise.

Complete Vet Care

Vaccinations, deworming, microchip, and full veterinary examination — documented and ready before departure.

The Team

Small Team. Big Commitment.

A family-and-friends operation. Still personal after hundreds of puppies.

James Harrison

James Harrison

Founder

Built this program after his own frustrating search. Former tech, now full-time breeder. NYC-based.

Renee

Renee

The Puppy Whisperer

Hands-on with every litter from birth through placement. The one who answers your 2 AM puppy questions.

David

David

Puppy Whisperer

Socialization and early development. Every puppy gets individual attention from day one.

Ely

Ely

Logistics

Coordinates hand deliveries nationwide. Makes sure your puppy arrives safe and stress-free.

What Our Families Say

Don't Take Our Word for It

★★★★★

"Had the best possible experience. As it was my first dog they guided me and educated me every step of the way. My Benny has been super healthy!"

★★★★★

"We could not have had a better experience with Ethical Frenchie. We now have two amazing Frenchies from them and wouldn't go anywhere else."

★★★★★
4.8 out of 5
Based on 87 Google Reviews
Read All Reviews on Google →
James walking French Bulldog puppies in New York City

10+ Years In, Still Refining

What you're looking at now is the result of over a decade of refining this experience, year after year. Better health testing. Better socialization protocols. Better communication. Every litter we learn something, and every family we place a puppy with teaches us how to do this even better.

This is still a family-and-friends operation. It's still personal. And we still get excited every single time one of our puppies goes home with the right family. See where they've ended up →

Expert Guides by James Harrison

From the Blog

Frequently Asked Questions

  • Do you offer a health guarantee? What does it cover?
  • What health testing do your breeding dogs go through?
  • What questions should I ask a French Bulldog breeder?
  • What support do you provide after I take my puppy home?
  • Why should I avoid "faceless entities" and puppy mills?
Ready to Take the Next Step?

Meet Our Available Puppies

Or start a conversation. We're here whenever you're ready.

Hand-delivered nationwide · 1-year health guarantee · Embark DNA tested